The Best Website Infrastructure for Google Ads: Ready CMS or Custom Software?

Today, businesses are increasingly turning to platforms like Google Ads to achieve success in digital marketing. However, to run a successful Google Ads campaign, it’s not enough to just set up your ads correctly; the infrastructure of your website must also contribute to this process. So, which is more suitable for your Google Ads campaigns: a ready-made content management system (CMS) or custom-built software? In this article, we will explore both options in detail, discussing their advantages and disadvantages.

What is a Progressive Web App (PWA)?

In recent years, the rapid development of web technologies has led to the evolution of web applications. One of the most important products of this evolution is Progressive Web App (PWA) technology. PWAs are an approach that provides the mobile app experience through websites. They offer fast, reliable, and interactive experiences on both desktop and mobile devices. So, what exactly is a PWA, and why should it be preferred?

Tips and Strategies for Success in E-Commerce

E-commerce plays a critical role in helping many businesses achieve their growth and profitability goals today. However, to succeed in this field, it is necessary to develop specific strategies and take the right steps. In this article, we will focus on tips and strategies for success in e-commerce.

Google Ads Campaign Optimization

Google Ads is considered one of the most effective tools in digital marketing. However, creating a successful ad campaign doesn't end with just launching ads; optimizing these campaigns is crucial for achieving the desired results. In this article, we will discuss the importance of Google Ads optimization, how it can be done, and the strategies that can be used in this process.

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